Your brand, with areal storefront behind it.
A product page per SKU, sizes and counts as variants, a cart, and card payments that land in your own Stripe account. Hosting is free — you pay a small fee only when you sell something.
What you get
The whole thing — site, store and customer list — not a storefront bolted onto a template.
A catalog with variants
One product, many SKUs — 30ct and 90ct, single tub and three-pack, flavours. Each variant carries its own price, and the price a customer pays is always the one on the server, never the one their browser sent.
Stock, if you want it
Track units per product or per variant and a sold-out SKU stops selling instead of overselling. Leave it untracked and it is unlimited — most brands start there.
Card payments, straight to you
Stripe Checkout with the shipping address and phone collected. Money lands in your own Stripe account; we are never in the middle of it.
Sales tax handled
Turn on automatic tax and Stripe computes it at checkout, records it on the order, and keeps it out of the fee we take.
A customer list that builds itself
Every paid order becomes a customer record — lifetime value, order history, a full timeline — with no data entry. Filter to repeat buyers, lapsed buyers or the ones who opted in.
Email that reports back
Send a consent-gated campaign to a segment and see the orders and revenue it drove. One-click unsubscribe is built in, because a supplement list gets complained about fast if it is not.
What we don't do (yet)
Two of these matter specifically in this category, so they are here rather than in a footnote you find after launch.
No subscriptions yet
Checkout takes one-time payments. There is no subscribe-and-save, and we are not going to pretend the alternative is the same thing — but the alternative is real: your repeat buyers are already segmented, so you can email a reorder offer to exactly the people who are due and see what it made. If recurring billing is the deciding feature for you, say so and we will tell you honestly where it sits.
Flat shipping, not carrier rates
You set a shipping amount; we do not quote live USPS or UPS rates at checkout. For a brand shipping a few standard package sizes that is usually fine, and for one shipping cases it is usually not.
And one we do on purpose: we don't write health claims
Our AI will draft your page copy in seconds. It will not write what your product does for someone's body — no “supports immune health”, no “clinically proven”, nothing that reads as a structure/function claim. Those are yours to write and yours to stand behind, because they are claims about your product that only you can make. A tool that invents them for you is a liability wearing a time-saver's coat.
How it goes
Describe the brand
Tell us what you sell. A real site appears — pages, sections and images — and you edit it live.
Add the products
One entry per product, variants for sizes and counts, photos and prices. Connect Stripe.
Publish and sell
Go live on your own domain. Orders, customers and revenue are all in one dashboard.